If you want your brand to outlast the latest zeitgeist, the answer is no.
Should you follow trends?
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Coloured envelopes are a power move
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
President’s Dinner at State Library Victoria
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
If you’re asking how much branding costs, you’re asking the wrong question.
Why? You need a timeframe. Let’s look at another example. You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.
I’m a Graphic Designer. This is what I’ve learnt about deadlines.
The thing you don’t need when you’re busy? 🤯 Wondering when you’ll receive the next draft. How difficult it can be to get all the stakeholders in the room.
Australia’s Vegemite Museum opens
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
What’s the #1 rule for creating work that resonates with your target market?
Think about the last website you visited. Did you read the entire About page? 🙋 Or all the text when you bought tickets to a music gig? 🤔 That’s right, you didn’t.
Why is empathy so important when you choose a Graphic Designer?
When we work with you, we’re all about empathy. Learning what makes you tick. Getting under your corporate skin.
If I wasn’t a Graphic Designer…
If I wasn’t a Graphic Designer, I reckon I’d make a terrific private investigator.
