Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.
Why creativity is a fickle, fragile thing
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
Why is a logo like a love affair?
Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
How To Brief Your Graphic Designer
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
How business cards can make a big impact
Event branding for the 2019 Keith Murdoch Oration at State Library Victoria
Brand By Name worked with the amazing team at State Library Victoria, designing event collateral for the 2019 Keith Murdoch Oration.
Vale, Milton Glaser
You almost certainly know his work. He’s the designer of the ‘I love NY’ logo. His 2001 essay ‘Ten Things I have Learned’ always struck a cord.
Why do many great logos look oh-so-simple?
Next time you say ‘that’s so simple, I could have done that in 5 minutes’ … think about the time it took you to read this post, let alone how long the designer took to ensure the shapes, line work and dots were EXACTLY the right size.
12 Weeks of (2018) Good News
Is it too late to say ‘Happy New Year’? If you’ve forgotten last year already, we’re back with some good news in 2018.
Google Images – Are They Free? NO! And What To Do About It
Google images are not free! So what do you do instead? Today I’ll explain why a sneaky cut and paste from Google is not cool – and can cost you a lot, as well as share better ways to get great images for free.