Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.
How long does it take to crack a Logo Design brief?
Why creativity is a fickle, fragile thing
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
Why is a logo like a love affair?
Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
How To Brief Your Graphic Designer
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
How business cards can make a big impact
We love designing business cards – for such a small thing, they can make a big impact
Brand By Name’s business cards are a tad spendy – they cost $4 each, and include 3 different printing processes. We’ve never handed one out without getting an “Ooo these are nice” response.
We hope they convey the message that we pay attention to every detail in my business cards, and we’ll do the same for you.
Yesterday, when a Carpenter friend showed us this card, we didn’t say, “that’s a rubbish card”.
We asked what type of client this business was aiming for. The answer was “Builders”.
We think this card will work hard for Possum’s Plastering (after all, not every business can legitimately include a drunken word pun). It’s certainly memorable enough for my carpenter friend to keep in his wallet. Whereas an expensive-looking business card might do the total opposite.
The moral of the post? Design with your target market in mind.
You may also like
A peek into Brand By Name’s business cards
November 28, 2020
How business cards can make a big impact
September 12, 2020
Graphic Design in the films American Psycho and The Grand Budapest Hotel
February 26, 2019
Recent posts
2024 President’s Dinner event collateral
May 7, 2025
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
How to brand an event – on a budget
February 25, 2025
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
Brand Guidelines are a recipe book
September 12, 2024
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Event collateral for the 2024 Redmond Barry Society Dinner at State Library Victoria
July 8, 2024
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Recycling is the new Repurposing
May 24, 2024
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
April 29, 2024
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Event branding for the 2019 Keith Murdoch Oration at State Library Victoria
Brand By Name worked with the amazing team at State Library Victoria, designing event collateral for the 2019 Keith Murdoch Oration.
Vale, Milton Glaser
You almost certainly know his work. He’s the designer of the ‘I love NY’ logo. His 2001 essay ‘Ten Things I have Learned’ always struck a cord.
Why do many great logos look oh-so-simple?
Next time you say ‘that’s so simple, I could have done that in 5 minutes’ … think about the time it took you to read this post, let alone how long the designer took to ensure the shapes, line work and dots were EXACTLY the right size.
12 Weeks of (2018) Good News
Is it too late to say ‘Happy New Year’? If you’ve forgotten last year already, we’re back with some good news in 2018.
Google Images – Are They Free? NO! And What To Do About It
Google images are not free! So what do you do instead? Today I’ll explain why a sneaky cut and paste from Google is not cool – and can cost you a lot, as well as share better ways to get great images for free.
