That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.
Did you know that, in print, black isn’t really black?
Why do many great logos look oh-so-simple?
Next time you say ‘that’s so simple, I could have done that in 5 minutes’ … think about the time it took you to read this post, let alone how long the designer took to ensure the shapes, line work and dots were EXACTLY the right size.