Ever wondered which logos don’t make the cut? A peek inside the logo graveyard…
December 5, 2013
Typically when we undertake a brand identity project, we start with a multitude of sketches and narrow them down…
To reprint or not to reprint?
December 3, 2013
It’s a nightmare scenario for anyone in marketing: you receive a box full of lovely printed cards, flyers, invitations or brochures with hundreds or even thousands of copies…
Christmas Card Preparation Flow Chart
October 25, 2013
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Christmas idea starters
October 25, 2013
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
What’s all this talk of Letterpress?
October 2, 2013
We recently received an introduction to letterpress printing at Idlewild Press in Melbourne, and wanted to share a few of our learnings. You’ve probably seen a few examples…
Why a gif is not a logo (and why your designer hates it when you think it is)
September 15, 2013
You must be familiar with the scenario – your designer has requested your logo and you’ve sent through the jpeg you use on all your powerpoint presentations, word documents…
Introducing Miss Links
August 24, 2013
At Brand by Name we love to see a client press the ‘Go’ button on a new website. That’s just happened at Miss Links, a business offering cufflinks for women…
Design trend alert: What’s flat design all about?
August 1, 2013
Ever heard of Skeuomorphic? Like most trends, flat design is coming hot off the heels of its predecessor, a style called Skeuomorphic…
‘Flower Power’ – A case study in email marketing
July 28, 2013
WAFEX is a leading export flower company with over 200 suppliers covering both the east and west coasts of Australia. They utilise email marketing…
A Blue Bird rises from the ashes
July 15, 2013
The Blue Bird Café is located in Lockhart, a small rural town near the New South Wales/ Victoria border. Historically significant, its new owners wanted a new identity…
Yarra Trams Energy Awareness campaign – Turn Off the Lights
June 28, 2013
A Yarra Trams initiative aimed to reduce energy use – particularly by turning off lights. But how to remind staff to switch off without nagging…
Congratulations!
June 13, 2013
A very big congratulations to our client Moet Hennessy for winning ‘Best Single Malt’ in the World Whiskies Awards for their limited edition Ardbeg Galileo 2012 release. Brand by Name designed a beautiful…
