Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
What’s the 100% absolute, no-brainer, ride or die, super-important thing we aim for in every design project?
2024 President’s Dinner event collateral
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
How to brand an event – on a budget
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
Should you follow trends?
If you want your brand to outlast the latest zeitgeist, the answer is no.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’m a Graphic Designer. This is what I’ve learnt about deadlines.
The thing you don’t need when you’re busy? 🤯 Wondering when you’ll receive the next draft. How difficult it can be to get all the stakeholders in the room.
Australia’s Vegemite Museum opens
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
Happy Birthday Vegemite – an Aussie Icon turns 100!
When we asked 27 regular punters to name iconic Australian retail brands, we were shocked by the result.
What’s the #1 rule for creating work that resonates with your target market?
Think about the last website you visited. Did you read the entire About page? 🙋 Or all the text when you bought tickets to a music gig? 🤔 That’s right, you didn’t.
7 Useful AI tools (that aren’t ChatGPT) *
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
