What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Brand Guidelines are a recipe book
Event collateral for the 2024 Redmond Barry Society Dinner at State Library Victoria
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Coloured envelopes are a power move
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
President’s Dinner at State Library Victoria
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
If you’re asking how much branding costs, you’re asking the wrong question.
Why? You need a timeframe. Let’s look at another example. You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.
Australia’s Vegemite Museum opens
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
A new collection of DRIVENxDESIGN Award Annuals
The original cover design featured a blueprint version of the trophy. Each year we build on this graphic element, creating a new design for the award annuals.
Working for free
Working for free is 100% bad. We all know it. But wait. There’s one reason I’m happy to throw this rule in the proverbial bin.
Did you know that, in print, black isn’t really black?
That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.