From time-to-time, it can be tempting to throw out your existing logo and invest in a rebrand. Before you do, take a moment to reflect.
Brand refresh vs. Brand re-do
Our two cents: beware the crowdsourcing
Contrary to what you may think, we love when clients use crowdsourcing websites for design work (sometimes). Before we explain why, let us clarify how these crowdsourcing design sites work. They offer rock bottom prices…
What is a good logo? 5 tips to help you decide
We’re in the business of designing brands for our clients – usually, we present a few options, and our clients pick the logo they wish to proceed to the next stage…
Ever wondered which logos don’t make the cut? A peek inside the logo graveyard…
Typically when we undertake a brand identity project, we start with a multitude of sketches and narrow them down…
A Blue Bird rises from the ashes
The Blue Bird Café is located in Lockhart, a small rural town near the New South Wales/ Victoria border. Historically significant, its new owners wanted a new identity…