The WordPress Melbourne User Group is a collective of clever WordPress gurus that recently staged a blitz of website creation in just 24 hours…
Not-for-profit Lentil as Anything new catering website
Ever wondered which logos don’t make the cut? A peek inside the logo graveyard…
Typically when we undertake a brand identity project, we start with a multitude of sketches and narrow them down…
To reprint or not to reprint?
It’s a nightmare scenario for anyone in marketing: you receive a box full of lovely printed cards, flyers, invitations or brochures with hundreds or even thousands of copies…
What’s all this talk of Letterpress?
We recently received an introduction to letterpress printing at Idlewild Press in Melbourne, and wanted to share a few of our learnings. You’ve probably seen a few examples…
Why a gif is not a logo (and why your designer hates it when you think it is)
You must be familiar with the scenario – your designer has requested your logo and you’ve sent through the jpeg you use on all your powerpoint presentations, word documents…
Introducing Miss Links
At Brand by Name we love to see a client press the ‘Go’ button on a new website. That’s just happened at Miss Links, a business offering cufflinks for women…
Design trend alert: What’s flat design all about?
Ever heard of Skeuomorphic? Like most trends, flat design is coming hot off the heels of its predecessor, a style called Skeuomorphic…
‘Flower Power’ – A case study in email marketing
WAFEX is a leading export flower company with over 200 suppliers covering both the east and west coasts of Australia. They utilise email marketing…
A Blue Bird rises from the ashes
The Blue Bird Café is located in Lockhart, a small rural town near the New South Wales/ Victoria border. Historically significant, its new owners wanted a new identity…
Yarra Trams Energy Awareness campaign – Turn Off the Lights
A Yarra Trams initiative aimed to reduce energy use – particularly by turning off lights. But how to remind staff to switch off without nagging…
