The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
Australia’s Vegemite Museum opens
What’s the #1 rule for creating work that resonates with your target market?
Think about the last website you visited. Did you read the entire About page? 🙋 Or all the text when you bought tickets to a music gig? 🤔 That’s right, you didn’t.
Why is empathy so important when you choose a Graphic Designer?
When we work with you, we’re all about empathy. Learning what makes you tick. Getting under your corporate skin.
A new collection of DRIVENxDESIGN Award Annuals
The original cover design featured a blueprint version of the trophy. Each year we build on this graphic element, creating a new design for the award annuals.
Working for free
Working for free is 100% bad. We all know it. But wait. There’s one reason I’m happy to throw this rule in the proverbial bin.
Did you know that, in print, black isn’t really black?
That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.
How long does it take to crack a Logo Design brief?
Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.
Why creativity is a fickle, fragile thing
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
Why is a logo like a love affair?
Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
How To Brief Your Graphic Designer
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
