Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
A peek into Brand By Name’s business cards
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Brand By Name’s business cards are a tad spendy – they cost $4 each, and include 3 different printing processes. We’ve never handed one out without getting an “Ooo these are nice” response.
We hope they convey the message that we pay attention to every detail in my business cards, and we’ll do the same for you.
Yesterday, when a Carpenter friend showed us this card, we didn’t say, “that’s a rubbish card”.
We asked what type of client this business was aiming for. The answer was “Builders”.
We think this card will work hard for Possum’s Plastering (after all, not every business can legitimately include a drunken word pun). It’s certainly memorable enough for my carpenter friend to keep in his wallet. Whereas an expensive-looking business card might do the total opposite.
The moral of the post? Design with your target market in mind.
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Perhaps you noticed, maybe you didn’t. Because the logo has stayed the same.
So, what’s changed?
Petbarn have ditched their previous quartet of cat, dog, fish and bird illustrations. And they’ve introduced quite possibly the cutest set of creatures this side of Baby Yoda.
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– the yellow/black/white colour palette (the yellow cleverly retained from their existing brand)
– the playful nature of the animals, especially how they interact with the logo
– the more unusual creatures (the gecko is particularly cute)
The work shines in the thoughtful, clever details – staffroom signage, parking bays, an illuminated bus stop sign. We would order something, solely to come home to that box at the door.
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And it’s an excellent visual example of why a brand is much more than simply a logo.
A superb job by illustrator/animator Marco Palmieri and Sydney brand agency Landor.
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