You’ve been asked to check your company owns the rights to the images used on the website. Nobody knows who first sourced them. Use a reverse image search to find out.
Where did that image come from? Use Reverse Image Search to find out
2021 has been a big year for car rebrands
It’s interesting that so many have recently zhuzhed up their look this year. Take a look at new brands from Peugeot, Renault, General Motors and Kia.
Why creativity is a fickle, fragile thing
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
How long does it take to design a typeface?
1 month, 2 years, a decade? Recently, Sydney-based designer Dave Foster released a new typeface called Blanco.
Why is a logo like a love affair?
Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
A peek into Brand By Name’s business cards
Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
The origin of the Ampersand
The ampersand’s curly, friendly nature makes it a favourite symbol of many a type enthusiast, whether amateur or professional. But where did it come from?
How To Brief Your Graphic Designer
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
How business cards can make a big impact
We love designing business cards – for such a small thing, they can make a big impact
Brand By Name’s business cards are a tad spendy – they cost $4 each, and include 3 different printing processes. We’ve never handed one out without getting an “Ooo these are nice” response.
We hope they convey the message that we pay attention to every detail in my business cards, and we’ll do the same for you.
Yesterday, when a Carpenter friend showed us this card, we didn’t say, “that’s a rubbish card”.
We asked what type of client this business was aiming for. The answer was “Builders”.
We think this card will work hard for Possum’s Plastering (after all, not every business can legitimately include a drunken word pun). It’s certainly memorable enough for my carpenter friend to keep in his wallet. Whereas an expensive-looking business card might do the total opposite.
The moral of the post? Design with your target market in mind.
You may also like
A peek into Brand By Name’s business cards
November 28, 2020
How business cards can make a big impact
September 12, 2020
Graphic Design in the films American Psycho and The Grand Budapest Hotel
February 26, 2019
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In corporate event branding, you’re often working with a company’s brand guidelines.
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Christmas Card Preparation Flow Chart
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It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
President’s Dinner – an unchosen concept
July 29, 2025
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
When to use an infographic?
Wondering when to use an infographic? Infographics were all the rage a few years ago, and they remain a highly effective marketing tool to this day. But is an infographic the right way to get your message across?
