Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
Why is a logo like a love affair?
A peek into Brand By Name’s business cards
Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
The origin of the Ampersand
The ampersand’s curly, friendly nature makes it a favourite symbol of many a type enthusiast, whether amateur or professional. But where did it come from?
How To Brief Your Graphic Designer
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
How business cards can make a big impact
We love designing business cards – for such a small thing, they can make a big impact
Brand By Name’s business cards are a tad spendy – they cost $4 each, and include 3 different printing processes. We’ve never handed one out without getting an “Ooo these are nice” response.
We hope they convey the message that we pay attention to every detail in my business cards, and we’ll do the same for you.
Yesterday, when a Carpenter friend showed us this card, we didn’t say, “that’s a rubbish card”.
We asked what type of client this business was aiming for. The answer was “Builders”.
We think this card will work hard for Possum’s Plastering (after all, not every business can legitimately include a drunken word pun). It’s certainly memorable enough for my carpenter friend to keep in his wallet. Whereas an expensive-looking business card might do the total opposite.
The moral of the post? Design with your target market in mind.
You may also like
A peek into Brand By Name’s business cards
November 28, 2020
How business cards can make a big impact
September 12, 2020
Graphic Design in the films American Psycho and The Grand Budapest Hotel
February 26, 2019
Recent posts
Brand Guidelines are a recipe book
September 12, 2024
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Event collateral for the 2024 Redmond Barry Society Dinner at State Library Victoria
July 8, 2024
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Recycling is the new Repurposing
May 24, 2024
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
April 29, 2024
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Jeff is undressed
April 16, 2024
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark Report
March 25, 2024
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Email hello@brandbyname.com.au
or call +61 3 9015 4014
105 Wellington St,
St Kilda VIC 3182
© 2024 Brand by Name™
When to use an infographic?
Wondering when to use an infographic? Infographics were all the rage a few years ago, and they remain a highly effective marketing tool to this day. But is an infographic the right way to get your message across?
Petbarn updates their brand
Petbarn updates their brand
If you’re one of the many people who have a feline, furry or fishy friend, you may already know that Petbarn updated their brand last year.
Perhaps you noticed, maybe you didn’t. Because the logo has stayed the same.
So, what’s changed?
Petbarn have ditched their previous quartet of cat, dog, fish and bird illustrations. And they’ve introduced quite possibly the cutest set of creatures this side of Baby Yoda.
Things we love:
– the yellow/black/white colour palette (the yellow cleverly retained from their existing brand)
– the playful nature of the animals, especially how they interact with the logo
– the more unusual creatures (the gecko is particularly cute)
The work shines in the thoughtful, clever details – staffroom signage, parking bays, an illuminated bus stop sign. We would order something, solely to come home to that box at the door.
What this branding does so well is to create an emotional connection – without saying so in words, you believe that Petbarn care about your pet, not only about selling product.
And it’s an excellent visual example of why a brand is much more than simply a logo.
A superb job by illustrator/animator Marco Palmieri and Sydney brand agency Landor.
You may also like
Australia’s Vegemite Museum opens
November 17, 2023
Coming soon to a bottle shop near you: new packaging for Chandon
October 21, 2021
Recent posts
Brand Guidelines are a recipe book
September 12, 2024
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Event collateral for the 2024 Redmond Barry Society Dinner at State Library Victoria
July 8, 2024
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Recycling is the new Repurposing
May 24, 2024
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
April 29, 2024
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Jeff is undressed
April 16, 2024
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark Report
March 25, 2024
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Email hello@brandbyname.com.au
or call +61 3 9015 4014
105 Wellington St,
St Kilda VIC 3182
© 2024 Brand by Name™
Here’s why you need different logo file formats
What are the different logo file formats and why do I need them? JPEGs are the standard file format. PNGs offer better transparency. Less often, you will need the EPS, otherwise known as a vector file.
Coming soon to the chocolate aisle near you : Cadbury has re-branded
Don’t panic – the Cadbury signature purple colour isn’t going anywhere.
If you’re sick of all-male speaker panels, try changing the status quo
As a conference speaker, Christina Wodtke often found herself the only woman on stage. She was tired of hearing excuses from organisers, so she created Women Talk Design – an online directory of women speakers in design.
